"When Mom and Dad Need Help" is a Finalist in the ForeWord Reviews 2010 Book of the Year Awards

FOR IMMEDIATE RELEASE

Traverse City, Michigan – March 14, 2011 - When Mom and Dad Need Help has been selected as a Finalist for the ForeWord Reviews' 2010 Book of the Year Awards in the Family and Relationships category. This is posted on the ForeWord Reviews' website at http://www.bookoftheyearawards.com/finalists/2010/category/family-and-relationships.

As an advisor and consultant to the senior housing and care industry for more than 18 years, Mike Campbell has witnessed both the best and worst of senior housing and care. With the release of his new book, When Mom and Dad Need Help, he shares and advises on what he’s learned in nearly two decades of research and experience. A consumer advocate for families looking for long-term care options for loved ones, Campbell gives the adult child the education and information necessary to become the best advocate for their loved ones. Campbell guides readers to uncover the senior housing and care option that best meets their parents’ needs; one that maximizes their independence and enhances the quality of everyone’s lives in the process. The book stands out from any other on the subject because it can be followed down multiple pathways depending on each person’s unique physical, mental and financial situation.

“We, as a nation, need to transition ourselves from a ‘Caregiver 911’ approach to a ‘Caregiver 101’ approach. It seems ‘the formula’ these days is to wait until we, or our parents, suffer some traumatic event, or ‘wake-up call’, that leaves us very little time to make some very important and gut-wrenching decisions. We all need to talk and educate ourselves about the process NOW before Mom and Dad need help! This is why I wrote this book. I want to help everyone prepare for what lies ahead” – Mike Campbell

WHERE CAN YOU ORDER THE BOOK?

When Mom and Dad Need Help is available at a number of online websites including Amazon.com, Barnes and Noble.com and the publishers website at http://www.iffenwen.com/buybook.html.

It can also be ordered directly from the publisher's distributor, Pathway Book Service: 4 White Brook Road, P.O. Box 89, Gilsum, NH 03448, Phone: 800-345-6665; or from your favorite Wholesaler or Distributor.

ForeWord Reviews' Book of the Year Awards program was established to help publishers shine an additional spotlight on their best titles and bring increased attention to librarians and booksellers of the literary and graphic achievements of independent publishers and their authors. Award winners are chosen from real librarians and booksellers, who are on the front lines everyday working with patrons and customers. ForeWord is the only review trade journal devoted exclusively to books from independent houses.

Mike Campbell has been an advisor to the senior housing and care industry for over 18 years. Campbell now wants to share the knowledge he’s gained over the years and become a dedicated consumer advocate for those families looking to find quality long-term care options for their loved ones by educating them and giving them a plan. For more on the author and how to order the book, go to http://www.iffenwen.com/. You can order the book toll-free at 1.800.345.6665. The book is also available on Amazon.com.