Tuesday, May 25, 2010

Book Review of When Mom and Dad Need Help from May/June 2010 issue of ForeWord Magazine:



When Mom and Dad Need Help
Michael C. Campbell
Iffenwen Publishing Company
Softcover $24.95 (344pp)
978-0-9742984-0-5






Everyone dreads certain conversations: talking to your girlfriend’s father about marrying her, explaining the birds and the bees to your children, and telling your parents that you think they need to consider senior housing and care. However, the latter discussion doesn’t have to be quite so difficult. In When Mom and Dad Need Help, Michael C. Campbell, consultant to the senior housing and care industry, explains how to bring up the issues of parental care and how to sort through the options to make a wise choice.

In this immensely practical book, Campbell sorts through every option for senior care, from independent living communities to continuing care facilities and hospice programs. For each, the pros and cons, the cost, what to look for in a facility, credentialing and oversight, and questions to ask before signing any contracts are all discussed. Campbell’s advice covers the basics, yet he is unafraid to delve into that which is complex. For example, he explains the specific architectural design needs of Alzheimer patients, saying, “Such design features include continuous/circular hallways with certain patterns, colors, and distinct visual clues; enclosed outdoor patio, even lighting throughout the building or wing…line-of-sight bathrooms, closets, and refrigerators.” Campbell also provides information on hiring independent caretakers and nurses, including how to conduct background checks and what interview questions to ask.

An included CD-ROM provides forms and questionnaires to complete when interviewing, researching, and touring facilities and programs. The book also includes useful advice on how to bring up the issue of senior care with one’s parents, which family members should be involved in decision-making, and who should have the final say.

Campbell writes with sensitivity and compassion, revealing an understanding of the concerns and issues involved in selecting care for seniors. Hundreds of visits to senior housing and care communities have given him the insider insights necessary to making difficult life decisions.

Anyone and everyone close to an older family member should read this book. Decisions regarding senior care are extremely difficult to make under pressure or when the person concerned is unable to share his or her wishes. Reading through this book and discussing it together provides a simple, loving, and gentle way to begin planning the very best solution to senior care. The book presents information in an easy-to-understand way that always feels caring, encouraging, and hopeful. And for a book mainly intended to pass along straight facts and advice, it is an enjoyable read as well.

- Diane Gardner, ForeWord Reviews (May 2010)

When Mom and Dad Need Help was officially released on May 18, 2010. To order the book online, you may go to www.iffenwen.com. It is also available on
Amazon at www.amazon.com or you can order toll-free at 1-800-345-6665.

Saturday, May 22, 2010

When Mom and Dad Need Help is officially released to the public!

I'd like to thank everyone who attended the party to celebrate the release of my new book, When Mom and Dad Need Help. Around 135 people showed up at Wilbert's Food & Music in downtown Cleveland on May 14, 2010 to take in some great atmosphere, food, drink, music, and conversation. I was both proud and delighted to share this moment with each and every one of you. I truly appreciate your support!

I would like to quickly share something very special that happened that evening that only a few people know about. My three beautiful daughters--Danielle (15), Nicole (11) and Christy (7) attended the party and were of great help to me at the book table. They would take everyone's name, check them off the list, hand them their book along with a free raffle ticket for their chance to win some great door prizes and then they would send them on down the line to me. It was kind of a frantic time for me and they helped me out in a big way!

"Kind of frantic" included my friend Pat Dinizio of the Smithereens calling me the day before the party and having to cancel his appearance. Not without good reason though. His dad had suffered congestive heart failure on Wednesday night and was listed in critical condition in the hospital so Pat could not leave the New Jersey area for fear of the worst. Our prayers are with Pat's Dad and we hope he makes a quick recovery!

After many phone calls and several panic attacks, Michael Miller, the owner of Wilberts, called me on Friday afternoon (at around 3:30pm) to tell me he'd found an acoustic guitar player to fill in by the name of Will Cheshier. Will did a fantastic job filling in and I appreciated both his talent and effort because he had to step in and fill some pretty big shoes that night. Bravo Will! Bravo!

Anyhow, it was later in the evening --- after all the books had been handed out, when I was making my way through the crowd, that I noticed my youngest daughter Christy sitting down, writing at one of the tables. I was about the go over and see what she was doing when I was suddenly pulled in another direction and I never got a chance to see what she was writing.

Anyhow, a short time later, it was time for Diane and I to get up and thank everyone for attending the party as well as acknowledge some of the great people who had made a contribution to the book in some way, shape or form. I also thanked my wife Diane for all her love and support throughout the whole process and acknowledged my three lovely daughters as well. I am so proud of each and everyone one of them. They know how much I love them. After Diane and I exited the stage, all of my daughters came up and gave me a big hug and brought out a big cake which was made in the shape and design of the book cover! Amongst all the the noise and commotion, my youngest daughter Christy came up to me, grabbed my arm and tugged it downward several times to get my attention. I looked down and she said "Daddy, this is for you" and handed me the three index cards that I've included below.



It's notes like these that make EVERYTHING worthwhile....EVERYTHING. What a special night! I just wanted to share this moment with everyone because it meant a lot to me. I thank God for my family and friends. Much love and thanks to all of you for making this a great night.

As the John Lennon and Paul McCartney wrote many years ago:

"There's nothing you can do that can't be done...it's easy...

ALL YOU NEED IS LOVE. "

This is so true.


Mike Campbell is the author of a new book called "When Mom and Dad Need Help" which was officially released on May 18, 2010. For more info on him and his new book, go to http://www.iffenwen.com/.