"When Mom and Dad Need Help" wins an IPPY Award!

FOR IMMEDIATE RELEASE

Traverse City, Michigan – May 5, 2011 - Announcing the 15th annual Independent Publisher Book Awards, honoring the year’s best independently published titles, Iffenwen Publishing Company is pleased to announce that When Mom and Dad Need Help has won the Silver Medal in the Aging Category.

Click on the link below to see the official results of this year's awards, starting with the gold, silver and bronze medalists in 69 National categories, followed by the Regional categories and Outstanding Books of the Year. These 346 medal-winning books came from 45 U.S. states plus the District of Columbia, 7 Canadian provinces, and 7 countries overseas. The medalists were chosen from 3,907 total entries: 3,059 in the national categories and 848 in the regional categories. Judges found excellence in every category, and proclaim the quality, creativity, and originality of independent publishing to be better than ever. http://www.independentpublisher.com/article.php?page=1442.

“I am very humbled and honored to have won the Silver Medal in the Aging category. I look forward to accepting my IPPY at the Independent Publisher Book Awards Ceremony on Monday, May 23rd in New York City, kicking off this year's BookExpo America convention. Congratulations to all the winners! I look forward to seeing you all in the Big Apple.” – Mike Campbell

ACCLAIM FOR WHEN MOM AND DAD NEED HELP

“Anyone and everyone close to an older family member should read this book. Reading through this book and discussing it together provides a simple, loving, and gentle way to begin planning the very best solution to senior care. The book presents information in an easy-to-understand way that always feels caring, encouraging, and hopeful. And for a book mainly intended to pass along straight facts and advice, it is an enjoyable read as well.” — Diane Gardner, ForeWord Reviews

“This is a much needed book that is well-written for the consumer. The telephone surveys, as well as the tour and interview checklists are excellent guidelines and tools.”
— Sister Roseann E. Kasayka Ph.D., MT-BC, DA

“For those caring for aging parents and loved ones, this book is a must read. With the multiple choices and complexities associated with senior care health care options, it is imperative that caregivers become educated consumers. This book is a comprehensive resource that will give you the education and information you need to become the best advocate for your loved one.”
— Lisa Fluhart, Licensed Nursing Home Administrator

“This is an excellent “how to” reference book on options for caring for a parent. I especially appreciated the suggested language on how to have those difficult conversations.”
— Elizabeth Ford Pitorak, MSN, CNS, FPCN

“This book provides excellent step-by-step instructions that can be followed down multiple pathways, which is exactly what is needed.”
— Carol Faytol, RN

WHERE CAN YOU BUY THE BOOK?

When Mom and Dad Need Help is available at a number of online websites including Amazon.com, BarnesandNoble.com and the publishers website at http://www.iffenwen.com/buybook.html.
It can also be ordered directly from the publisher's distributor, Pathway Book Service: 4 White Brook Road, P.O. Box 89, Gilsum, NH 03448, Phone: 800-345-6665; or from your favorite Wholesaler or Distributor.

The Independent Publisher Book Awards were conceived in 1996 as a broad-based, unaffiliated awards program open to all members of the independent publishing industry. The awards are intended to bring increased recognition to the thousands of exemplary independent, university, and self-published titles produced each year, and reward those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing.

Mike Campbell has been an advisor to the senior housing and care industry for over 18 years. Campbell now wants to share the knowledge he’s gained over the years and become a dedicated consumer advocate for those families looking to find quality long-term care options for their loved ones by educating them and giving them a plan. For more on the author and how to order the book, go to http://www.iffenwen.com/. You can order the book toll-free at 1.800.345.6665. The book is also available on Amazon.com and BarnesandNoble.com.